MOTION GRAPHICS
Motion is a powerful tool for capturing attention and delivering messages before users scroll past. I bring energy and emphasis to creative work by combining static and animated elements strategically. As a self-taught After Effects user, I understand both the power of the platform and the value of continual growth—learning through hands-on experience, education, and collaboration with the talented creatives around me.
BRAND IDENTITY &
LOGO DESIGN
A brand is far more than a logo—it's the visual and emotional language that tells the world who you are. When we partner on brand development, we go beyond the basics to build a cohesive, strategic identity. From custom logos and color palettes to typography, graphic elements, imagery, and usage guidelines, I craft brand systems that are both distinctive and scalable. Whether your brand needs a fresh update or a full reboot, I bring the vision and experience to make it happen.
WEB DESIGN
A well-designed website should be as intuitive as it is beautiful—elevating your brand while driving real results. With extensive training in UX and UI, I create digital experiences that not only look exceptional but are also effortless for users to navigate. After all, great design means nothing if your audience can't use it.
SKILLS & EXPERIENCE
LEADERSHIP
I lead a cross functional team of 12 creatives coordinating on large scale and recurring projects. Day to day, I lead by example by consistently performing at a high level and playing the role of cheerleader and coach as needed.
PRESENTATION
I take great pride in clearly explaining creative direction and strategy to business partners as well as internal leadership teams. I am comfortable in front of individuals and groups who may or may not understand anything about design in advertising.
TRAINING
Tasked with training all incoming designers, both in company specific processes and graphic design as a whole, I set the baseline for our department. I am also heavily involved in the cross training of our strategy & project managment departements.
STRATEGY
Great creative comes from great ideas which are born from an intimate knowledge of the partner's brand as well as the human condition. I write shotlists and story boards to assist in generating tailored assets for campiagns. I create targeted audiences and built budgets to be sure that our designs are being efficiently served to potential customers.
DESIGN
I began my career with print advertising, branding and packaging design. Then I pivoted towards a focus on digital & social media advertising. My strength is in bold and punchy graphics but I have designed for any brand voice you can imagine.
TECHNOLOGY
A champion of the creative suite. My preferred programs are Photoshop, Illustrator & After Effects but I am well versed in the all things Adobe. Familiar with numerous email marketing platforms and web builders, I can translate my design skills into any medium required.
INNOVATION
Early to the AI party by integrating GPT prompt writing as a tool to improve my imagery, copywriting and strategy. Constantly hungry for improvement and education I have earned numerous UI/UX design certifications while utilizing tutorials to stay on the cutting edge of design technology.
A BIT ABOUT ME
Over the past decade, I’ve developed both personally and professionally by staying deeply committed to my craft, collaborating with talented creative teams, and actively seeking feedback from a range of perspectives.
I began my career on a small marketing team, managing print advertising, branding, packaging, and catalog design. After several years in the manufacturing sector, I transitioned into the fast-paced world of ad agencies.
For the past eight years, I’ve designed thousands of ads for hundreds of clients, growing into a leadership role as Director of Design. In this position, I’ve built and led a high-performing design team—fostering growth through mentorship, thoughtful critique, and a lead-by-example approach.